WHERENET ACTIVE RFID TECHNOLOGY SELECTED TO IMPROVE SECURITY AND OPTIMIZE GATE OPERATIONS AT PORT OF OAKLAND
Fourth Busiest U.S. Port Introduces RFID Truck Tracking and Identification; Proven System Deployed Globally Supports Homeland Security and Automates Marine Terminal Processes to Increase Throughput and Alleviate Logjams
SANTA CLARA, Calif.—March 13, 2007—WhereNet Corp., a Zebra Technologies company (NASDAQ: ZBRA) and the leader of wireless solutions for tracking and managing enterprise assets, announced today that the Port of Oakland is taking another proactive step to meeting security requirements of the U.S. Department of Homeland Security (DHS) by helping implement a truck tagging system at one of its most active marine terminals. Drayage trucks serving the port at the Oakland International Container Terminal (OICT) will have the opportunity to be equipped with WhereNet® active RFID tags.
“WhereNet’s real-time locating system technology provides container ports with another critical layer of security as we continue to protect our nation from terrorist threats,” said Mike O’Brien, port facilities security officer for the Port of Oakland. “While enhancing security measures is always a work in progress, we consider beginning to identify and track trucks on our premises with the latest technology as an important step forward.”
The Port of Oakland has purchased 1,700 WhereTag™ active RFID transmitters and is contracting with WhereNet and eModal to distribute the tags to drayage companies that serve the OICT, which is operated by Stevedoring Services of America Terminals (SSAT). WhereNet has completed installation of RFID readers at OICT and drivers using that terminal are already voluntarily installing the tags on their truck cabs.
When a driver arrives at the terminal and approaches security, a transmission from the WhereTag is picked up by the WhereNet Real-Time Locating System (RTLS) infrastructure of antennas installed at each marine terminal and automatically cross-references with the information available through the eModal trucking database, ensuring that only authorized vehicles are granted entry.
The Port of Oakland’s security initiative should be bolstered by the recent DHS decision, announced on January 9, 2007, to award increased grant funding to help secure California ports this year. By allowing Bay Area ports to jointly apply for the highest level of funding for the 2007 Port Security Grant Program, the combined ports of Oakland, San Francisco, Richmond, and Stockton will be eligible for as much as $11.2 million.
At the time the latest security grants were announced, Sen. Dianne Feinstein, D-Calif said, “America’s ports are vital national security assets. They face significant threats. And the ports of the Bay Area are among the busiest. The decision by the Homeland Security Department will ensure that they will have more of the terrorism prevention and emergency preparedness resources needed to secure the ports against these threats.”
Port of Oakland executive director Omar Benjamin stated that there are pluses to this technology that go beyond enhancing security. “We anticipate that implementing RFID technology will result in security, logistics and environmental benefits. Reducing the time involved for the truck identification process will help reduce congestion and emissions and save truck drivers time and fuel. That’s good for business, our community and the environment.”
The De Facto Standard for Port Security and Marine Terminal Efficiency Deployed at all major West Coast ports — Los Angeles/Long Beach, Oakland, and Seattle — the WhereNet standards-based, active RFID, RTLS technology provides a multitude of benefits to marine terminal operators, truckers, and the public, by:
- Positively identifying trucks entering a marine facility and providing the marine terminal operator with relevant registration information, including registered drivers and approved trucking companies
- Providing automated data collection of essential information on trucks entering the terminal, allowing existing marine terminal operating systems to perform at peak efficiency with more accurate and timely situational information
- Automating the verification process, thereby reducing errors in critical security checkpoints while expediting the process
- Pinpointing the location of trucks within the terminal using RTLS for facilities monitoring
Truckers to Self-Install Tags and Realize Benefits Beyond Security WhereNet and eModal are distributing the active RFID WhereTags to drayage companies for self-installation on the cabs of each drayage truck serving the OICT at the Port of Oakland. In addition to providing a U.S. Coast Guard-sanctioned level of security, the WhereNet system at the Port of Oakland will enable truckers to make more frequent trips to and from marine terminals and intermodal facilities due to more efficient gate operations.
“By automating critical processes at marine terminals and across its extended network of sites, WhereNet is helping to increase throughput, enhance security, and reduce congestion and pollution for the marine shipping industry,” said Bill Allen, executive vice president of Total Transportation Services, Inc., a trucking company headquartered in Rancho Dominguez, California. “We have experienced the tremendous benefits of the WhereNet technology firsthand at NYK Logistics’ cross-dock facilities in Long Beach and Norfolk, Virginia. It has reduced our turn times from 90 to less than 10 minutes, freeing up our drivers to drive rather than wait in line outside the gate.”
“We are proud to partner with industry leaders like the Port of Oakland to enhance security at the ports by providing technology that mutually benefits terminal operators, truckers, and citizens alike,” said John Rosen, director of marketing for WhereNet’s marine cargo division. “Having already tagged more than 15,000 West Coast street trucks to date and with commercial deployments at 16 West Coast marine terminals, we are the market leader of locatable active RFID solutions for the marine cargo industry. Port personnel rely on WhereNet every day to track tens of thousands of containers. Our customers consistently realize a return on investment in less than one year, as our system increases supply chain velocity and efficiency while providing a critical layer of security in high-volume distribution environments.”
About WhereNet Corp.
A Zebra Technologies company, WhereNet is the first company to deliver a single wireless location and communication infrastructure that reliably and cost-effectively manages valuable mobile resources and delivers a complete return on investment within 6-12 months. Based on patented, standards-compliant technology resulting from a collective 100+ years of development, the WhereNet active RFID, real-time locating system solutions enable companies such as APL, BMW, Ford Motor Company, and NYK Logistics and facilities like Tobyhanna Army Depot to reduce inventory, lower operating costs, and improve operations. The company has received the Henry Ford Technology Award; was recognized for strong ROI by Computerworld; was ranked among the top 10 in the InfoWorld 100; and has been recognized as a wireless innovator by Forrester Research, Global Logistics & Supply Chain Strategies, Plant Engineering, and Supply & Demand Chain Executive magazines. WhereNet is headquartered in Santa Clara, California, and has offices throughout the United States and Europe. For more information, visit the WhereNet Web site at www.wherenet.com, or call 408-845-8500 (in the U.S.) or +32 3 286 84 50 (in Europe).
WhereNet is a registered trademark and WhereTag is a trademark of WhereNet Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
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